A STUDY ON CUSTOMER PERCEPTION TOWARDS POST OFFICE SAVING SCHEMES WITH SPECIAL REFERENCE TO COIMBATORE CITY

This study examines client perception towards Post Office Saving Schemes( POSS) in Coimbatore megacity. With adding fiscal druthers similar as collective finances and equities, traditional savings schemes face significant competition. The exploration aims to understand investor mindfulness, satisfaction situations, preferences, and factors impacting investment opinions. A descriptive exploration design was espoused, and primary data was collected from 120 repliers using a structured questionnaire. Statistical tools similar as chance analysis, chi-square test, and ANOVA were used for analysis. The findings reveal that safety, duty benefits, and guaranteed returns are the crucial motorists impacting investor opinions. Despite competition, post office schemes remain applicable due to government backing and trustability. still, lack of mindfulness and digital limitations affect their relinquishment among youngish investors.