A STUDY ON CUSTOMER PERCEPTION TOWARDS UPI PAYMENTS WITH REFERENCE TO PHONEPE

The study concludes that customers hold a positive perception of PhonePe as a UPI-based digital payment platform. Convenience, transaction speed, security, reliability, and ease of use have significantly influenced customer satisfaction and continued usage. The platform has successfully supported cashless transactions, strengthened digital financial inclusion, and simplified everyday financial activities. Continuous technological innovation, enhanced customer service, and stronger security measures will enable PhonePe to sustain customer trust and maintain its leadership position in India's rapidly growing digital payment ecosystem.

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