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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM17842

A STUDY ON CUSTOMER PERCEPTION TOWARDS YONEX SHOES WITH REFERENCE TO SALEM

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM17842

Volume:

7 |

2 |

Feb 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

PV

PRIYANKADEVI V

RS

RAMYA S

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Abstract

In modern days, Yonex Shoes are seen as things of adornment, fashionable items that are utilized to improve self-image. The aim of study customer perception is to predict customer responses in market toward yonex shoes. Because customer is king and the success of a company thrives on understanding its customers. This paper helps us to know that what type of brand is to be adopted by the customers with the change in life style, the demand of customers also goes on changing. Customers needs and wants, becomes first preference for the yonex brand. This paper helps us to know Customer perception towards Yonex shoes in Salem city.

KEYWORDS

customer perception yonex shoes

Cite This Article

PRIYANKADEVI V, RAMYA S, "A STUDY ON CUSTOMER PERCEPTION TOWARDS YONEX SHOES WITH REFERENCE TO SALEM," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 2, Feb 2023.

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Publication Date

2/27/2023

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Double-Blind Peer Review

Review Rounds: 2

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