A STUDY ON CUSTOMER PREFERENCE AND SATISFATION TOWARDS SOCIAL MEDIA IN SALEM

“A STUDY ON CUSTOMER PREFERENCE AND SATISFATION TOWARDS SOCIAL MEDIA IN SALEM”

SURYA KUMAR .S1, YUVITHA K2

1Assistant Professor,Department of MBA, Paavai Engineering College,Namakkal, Tamilnadu,

2PG Student, Department of MBA,Paavai Engineering College,Namakkal, Tamilnadu, India

ABSTRACT

A social Media Network  is a social structure that maps out the relationships between individuals. Technically we all belong to one giant social network, but we also belong to smaller, tighter social networks defined by our families, our friends, where we live, where we work, where we went to school, our hobbies and interests and much more. It would be difficult to map out all the people with whom you're connected and all the people with whom they're connected. That's why social-Media networking   are so powerful. Social Media networking like face book and linked in has become part of our life. This paper tries to highlight the importance of social Media networking  in the current scenario. To compare various social media  networking and services offered by them to the users. An attempt is being made to know the effect of social networking websites on different age groups, to know the reasons for using this social media  and the benefits they are deriving from this. This paper has dwelt upon the relevance and usefulness of social media networking to the society.

KEYWORDS: Consumer preferences, Communities, Groups, Social Networking, Social media.s.