A Study on Customer Preference on Bike Brand

A Study on Customer Preference on Bike Brand

1Dr. T.nathiya, 2Mr. Megan sakthi . R

1Professor and Head Department of Commerce BA, Dr. N.G.P Arts and Science College, Coimbatore, India

2Third Year B.Com. BA., Dr. N.G.P. Arts and Science College, Coimbatore, India

Email – 1Nathiya@drngpasc.ac.in, 2Megansakthim@gmail.com

Abstract:   The study explores the factors influencing consumer preferences and satisfaction towards bike brand  in Coimbatore City. With the increasing awareness of environmental sustainability and the rising cost of fuel, have emerged as a viable alternative for urban commuters. This research investigates the socio-economic, technological, and psychological factors that shape consumer behavior, including income levels, education, age, gender, and awareness of environmental benefits. The study also examines the role of digital media, government incentives, and technological advancements in battery performance and charging infrastructure in driving consumer adoption. Using a chi-square analysis, the research evaluates the relationship between various demographic factors and the level of influence on purchasing decisions. The findings reveal that affordability, environmental consciousness, and technological features are key drivers of consumer preference. The study concludes with recommendations for manufacturers and policymakers to enhance the adoption of through targeted marketing, improved infrastructure, and competitive pricing.

Keywords:  bike brand, Customer Preference, Customer Satisfaction, Socio-Economic Factors, Technological Advancements, Environmental Awareness, Sustainable Transportation