A STUDY ON CUSTOMER PREFERENCE TOWARDS OFFLINE SHOPPING WITH REFERENCE TO NAMAKKAL

A STUDY ON CUSTOMER PREFERENCE TOWARDS OFFLINE SHOPPING WITH REFERENCE TO NAMAKKAL

SURYAKUMAR S¹, SOWMUGI V²

¹Assistant Professor, Department of MBA, Paavai Engineering College,Namakkal, Tamilnadu,

²PG Student, Department of MBA, Paavai Engineering College,Namakkal, Tamilnadu, India

ABSTRACT

Shopping is probably one of the oldest terms used to talk about what we have all been doing over the years. Offline shopping has become a popular shopping method ever since the  internet has declared a takeover. The increase in technology provides good opportunities to the seller to reach the customer in much faster, easier and in economic way. Offline shopping is emerging very fast in recent years. Many studies have focused that the high touch products that the consumer feels when they need to touch, smell or try the product. It requires the offline shopping at the purchasing stage because it cannot be done in the online shopping. This research paper focused to analyses the significant difference between the offline consumer groups in terms of demographic, technology use, availability and attitude of the consumer.