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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM58637

A Study on Customer Preferences Towards NBFC Services with Special Reference to Bajaj Finserv, Tiruppur

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM58637

Volume:

10 |

3 |

Mar 2026

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM58637

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

MGYS

Mr. G. YUVAN SHANKAR1

DCM

DR. C. MEERA2

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Abstract

This study examines customer preferences towards NBFC services with special reference to Bajaj Finserv in Tiruppur. It aims to identify the key factors influencing customer choice, including interest rates, service quality, accessibility, and digital convenience. The research analyzes customer perceptions and satisfaction levels regarding various financial products such as loans, insurance, and investment services. Data collected through surveys helps in understanding behavioral patterns and expectations of customers in the NBFC sector. The findings highlight the growing importance of technology-driven services and personalized financial solutions. The study provides insights for improving customer engagement and enhancing service delivery in NBFCs.

KEYWORDS

Customer Preferences NBFC Services Bajaj Finserv Customer Satisfaction Financial Services.

Cite This Article

Mr. G. YUVAN SHANKAR1, DR. C. MEERA2, "A Study on Customer Preferences Towards NBFC Services with Special Reference to Bajaj Finserv, Tiruppur," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 3, Mar 2026. https://doi.org/10.55041/IJSREM58637

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Publication Date

3/30/2026

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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