A Study on Customer Purchasing Behavior Towards Selected E- Grocery Stores

Customer purchasing behavior towards e-grocery stores in Coimbatore City is influenced by key factors such as product variety, pricing, convenience, service quality, and digital experience. This study aims to evaluate consumer expectations and actual perceptions of e-grocery services, focusing on aspects like product availability, delivery efficiency, app usability, affordability, and customer support. A structured survey was conducted among e-grocery shoppers in Coimbatore to analyze their experiences with popular platforms. The research examines the influence of brand reputation, promotional strategies, and technological advancements on consumer choices. Findings reveal significant trends, including the increasing preference for online grocery shopping, the demand for timely and accurate deliveries, and the impact of customer reviews and word-of-mouth recommendations. The study provides valuable insights for e-grocery service providers to enhance service quality, improve customer satisfaction, and build stronger consumer trust. Addressing consumer concerns and improving service transparency can lead to better customer retention and overall growth in the online grocery sector.