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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM8911
Volume:
5 |
7 |
Jul 2021
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
In a rapidly evolving marketing landscape driven by technological advancements, the integration of modern technologies and the Internet into Customer Relationship Management (CRM) has become a crucial step for service organizations to achieve optimal response and create exceptional customer experiences. Therefore, this study aimed to shed light on the significance and discusses the impact and relationship between customer experience and electronic banking services (E-CRM). According to the results, E-CRM plays a significant role in defining a unique client experience. As a result, the report advises banks to use networks or digital platforms as efficient means to build sincere relationships with consumers and provide an exceptional customer experience.
KEYWORDS
Publication Date
4/7/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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