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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM45990
Volume:
9 |
4 |
Apr 2025
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Customer satisfaction plays a pivotal role in determining business success, particularly in the industrial packaging sector. This study focuses on Pontus Pack Private Limited, a manufacturer of VCI poly and other packaging materials, and evaluates customer satisfaction based on product quality, pricing, delivery efficiency, customer service, and customization. Using survey data from 102 respondents, the study reveals that product quality and delivery timeliness are strongly correlated with customer satisfaction, while pricing plays a lesser role. The findings suggest targeted improvements in delivery and innovation strategies to enhance customer experience.
KEYWORDS
Publication Date
4/26/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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