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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM61162

A STUDY ON CUSTOMER SATISFACTION THROUGH DIGITAL BANKING SERVICES

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM61162

Volume:

10 |

4 |

April 2026

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem61162

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Abstract

Digital banking has transformed the way customers interact with financial institutions by offering convenience, speed, and accessibility. This study aims to analyze customer satisfaction towards digital banking services in Chennai city. The research focuses on understanding user perceptions, usage patterns, and satisfaction levels associated with e-banking services. The study employs statistical tools such as Cronbach’s Alpha, KMO and Bartlett’s Test, and Independent Sample Tests to validate the data. The findings indicate that a majority of customers are aware of and satisfied with digital banking services, though certain improvements in security awareness and service efficiency are recommended.

KEYWORDS

Digital Banking Customer Satisfaction E-Banking Online Banking Financial Services

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Publication Date

4/23/2026

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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