A Study on Customer Satisfaction Towards Electric Vehicles with Special Reference to Kozhikode District
Aswathy P.J., Assistant Professor,Department of Commerce,Government College Chittur, University of Calicut, Palakkad (Dist),Kerala.
Dr. Sumalatha S., Associate Professor, Department of Commerce. T.M. Jacob Memorial Government College, Mahatma Gandhi University, Manimalakunnu, Koothattukulam, Ernakulam(Dist), Kerala .
Abhilash K.S., Assistant Professor, Department of Commerce, T.M. Jacob Memorial Government College, Mahatma Gandhi University, Manimalakunnu, Koothattukulam, Ernakulam (Dist), Kerala .
Abstract
This study investigates customer satisfaction toward electric vehicles (EVs) in Kozhikode, with a focus on consumer awareness, perception, and the key factors influencing EV preference and adoption. In the context of rising fuel prices and environmental concerns, EVs have emerged as a sustainable alternative to internal combustion engine vehicles. The Indian government's efforts to promote EV adoption further underscore the relevance of this research.A total of 75 respondents were surveyed using a structured questionnaire, and data were analyzed using various statistical tools such as the Friedman Test, One-Way and Two-Way ANOVA, and the Kruskal-Wallis Test. The findings reveal that range and charging time, price, environmental sustainability, and safety features significantly influence consumer preferences based on monthly income levels. Performance dissatisfaction and inadequate public charging infrastructure remain key concerns for EV users, while technological advertisements and word-of-mouth serve as primary awareness sources.The study offers valuable insights for policymakers, EV manufacturers, and stakeholders by identifying actionable strategies to improve satisfaction and accelerate EV adoption. It also contributes to existing literature by presenting a structured approach to understanding EV consumer behavior in a semi-urban Indian context.
Key words: Electric Vehicles (EVs), Customer Satisfaction, Consumer Perception, EV Preference Factors, Charging Infrastructure, Battery Performance, Environmental Sustainability.
