A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRICAL PRODUCTS IN A SELECTED MANUFACTURING COMPANY

This Study focused on an analysing customer satisfaction towards electrical products in a selected manufacturing company. In the current competitive market environment, customer satisfaction has become a key factor influencing organizational growth and long-term success. The study aims to evaluate customer perception regrading product quality, durability, pricing, safety and after -sales service. the research is based on both primary data and secondary data, primary data was collected from 100 respondents using a structured questionnaire, while secondary data was obtained from books, journals, and online sources. the collected data was analysed using statistical tools such as percentage analysis, mean score analysis and weighted average method. The findings reveal that customers are moderately satisfied with the electrical products. Product quality and durability are rated positively. whole pricing is perceived as slightly high by many respondents. The study also highlights that after -sales service and complaint handling require improvement. however, most customers show a positive intention to repurchase the products, indicating overall satisfaction. The study concludes that although the company performs well in terms of product quality and reliability, there is scope for improvement in pricing strategies and service quality. Enhancing these aspects can help in increasing customer satisfaction, loyalty and competitive advantage in the market The recommendations provided in the study will help the organization strengthen Customer relationship and achieve sustained growth. In conclusion, customer satisfaction is not one- time achievement but a continuous process that requires constant monitoring, innovation, and responsiveness to customer needs. Therefore, the company must adopt a more customer-centric by approach by focusing on consistent quality enhancement, competitive pricing strategies, efficient complaint handling mechanisms, and improved service support.