A Study on Customer Satisfaction Towards Google Pay UPI Payment Apps

This study examines customer satisfaction with Google Pay, a leading UPI-based digital payment platform in India. With the increasing adoption of cashless transactions, it is essential to evaluate user experiences, including transaction speed, security, ease of use, and incentives. The research employs a mixed-methods approach, incorporating primary surveys and secondary data analysis to assess key satisfaction drivers and challenges. Findings indicate that while Google Pay is favored for its convenience, security, and rewards, issues such as transaction failures and customer service inefficiencies hinder user trust. The study suggests strategic improvements to enhance user experience and sustain long-term customer loyalty.