A Study on Customer Satisfaction Towards Med-Plus
Mr. Sriram.R.B
MBA (Finance and Marketing) Student, Reg.No:43410342,
School of Management Studies,
Sathyabama Institute of Science and Technology, Chennai, TamilNadu.
Dr. Jeya Rani.R
Assistant professor
School of Management Studies,
Sathyabama Institute of Science and Technology, Chennai, TamilNadu.
ABSTRACT
Customer satisfaction is the degree of satisfaction provided by the goods or services of a company as precise by the number of recurring customers. Customer satisfaction review is a process of discovering whether or not a company’s customers are happy or satisfied with the Products or services inward from the company. It might be conducted direct to face, over the mobile phone, via electronic post or internet, or on written forms. Customer answers to questions are then used to analyze whether or not changes need to be made in business operations to increase the overall satisfaction of customers. Obviously as the amount of Customers, or fraction of total customers, who’s frequent in sequence with a firm, its goods, Or its services exceeds accurate fulfillment goals. In an aggressive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly more has become a key element of business strategy. The purpose of this study is to understand the factors influencing customer satisfaction towards Med Plus Pharmacy. More purposely, the center of attention is on investigative the grouped impact of the factors on purchaser pleasure. Firstly, this research focuses on factors influencing customer satisfaction. Secondly, it also attempts to find out the impact of demographic variants on customer satisfaction. Thirdly, this research may reveal the loyalty of the customers towards Med Plus Pharmacy in Chennai. The major finding of this study feasibly of customers are respondents willing and recommend to Med Plus pharmacy to their relatives and colleagues are the implication of the study Med Plus pharmacy may try to keep all variety of medicines are all brands as per the prescriptions of all class people in that around Chennai city. From the research upshot, the indicates that most of the customers were satisfied with Med Plus pharmacy respect to the factor.
Keywords: Customer Satisfaction, Med Plus Pharmacy, Digital Marketing, Customer Loyalty, Demographic Influence, Service Quality, Product Availability, Customer Experience, Business Strategy, Brand Recommendation, Market Competitiveness, Consumer Behavior, Pharmacy Retail Sector
