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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM21134
Volume:
7 |
5 |
May 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The company has come a long way since its small beginnings in 1942. It was set up as a partnership firm by four friends who were willing to take on the worlds biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India’s leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Asian Paints manufactures a wide range of paints for decorative and industrial use and also offers Wall Coverings, water proofing, adhesives and services under its portfolio. The company is also present in the Home Improvement and Decor segment and offers bath and kitchen products. The company also introduced lightings, furnishings and furniture in its portfolio. In the Health and Hygiene segment, Asian Paints offers range of Sanitizers and Surface Disinfectants
KEYWORDS
Publication Date
5/14/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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