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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM12383

A STUDY ON CUSTOMERS ATTITUDE TOWARDS MOTIVATION OF SELECTING THE BANK

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM12383

Volume:

6 |

4 |

Apr 2022

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM12383

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Dr.Anitha.G

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Abstract

The aim of this study is to investigate the factors influencing the consumers attitude towards motivation of selecting bank. The Efficient Services, Reliable services, Bank Offerings and Personalized Service along with demographic profile of selected bank users were examined. 320 respondents from eleven major banking service users of different bank operators participated in the consumer survey. The infrastructural facility of updated user-friendly technology and its availability was found to be the most important factor that motivated consumers’ attitudes in selected bank. By addressing the concerns of and benefits sought by the consumers, marketers can create positive attractions and policy makers can set regulations for the expansion of mobile banking services.

KEYWORDS

Customers Attitude – Efficient Services- Reliable services – Bank Offerings – Personalized Service ABSTRACT: The aim of this study is to investigate the factors influencing the consumers attitude towards motivation of selecting bank

Cite This Article

Dr.Anitha.G, "A STUDY ON CUSTOMERS ATTITUDE TOWARDS MOTIVATION OF SELECTING THE BANK," International Journal of Scientific Research in Engineering and Management, vol. 6, no. 4, Apr 2022. https://doi.org/10.55041/IJSREM12383

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Publication Date

4/25/2022

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Double-Blind Peer Review

Review Rounds: 2

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