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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM24495

A STUDY ON CUSTOMERS’ AWARENESS TOWARDS STAR HEALTH INSURANCE WITH SPECIAL REFERENCE TO COIMBATORE CITY

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-

Subject:

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Paper ID:

IJSREM24495

Volume:

7 |

7 |

Jul 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

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License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

JS

J. SREEJAYA

DDS

Dr. D. SIVASAKTHI

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Abstract

This project investigates customers’ awareness of Star Health Insurance in Coimbatore City. Through a mixed-methods approach comprising quantitative surveys and qualitative interviews, the study aims to assess customers’ knowledge of insurance plans, coverage details, claim procedures, premium payments, and overall satisfaction. The findings will help identify gaps in awareness and suggest improvements in communication strategies for Star Health Insurance and other insurers. Ultimately, the project aims to enhance customers’ understanding of health insurance, enabling informed decision-making and optimal benefits during medical emergencies.

KEYWORDS

Awareness Factors Customer satisfaction Solutions

Cite This Article

J. SREEJAYA, Dr. D. SIVASAKTHI, "A STUDY ON CUSTOMERS’ AWARENESS TOWARDS STAR HEALTH INSURANCE WITH SPECIAL REFERENCE TO COIMBATORE CITY," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 7, Jul 2023.

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Publication Date

10/6/2023

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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