A Study on Customers’ Perception Towards Meesho with Special Reference to Coimbatore City

A Study on Customers’ Perception Towards Meesho with Special Reference to Coimbatore City

J. DIVYA SRI1, II M.COM, Nirmala College for women, Coimbatore-641018

Dr. P. JONA JENIFER2 M.Com, M. Phil., PGDCA., Ph.D., Assistant Professor of Commerce CA and PG Department of Commerce, Nirmala College for Women,Coimbatore-641018

ABSTRACT

The shopping behavior of individuals has changed significantly with the growth of e-commerce and the emergence of Meesho as one of the major players in the online retailing industry. The present study aims to analyze customer perception towards Meesho with specific attention to awareness, preference, and satisfaction level of consumers in Coimbatore City. The research is guided by descriptive design and involves primary information collected through structured Google forms from 103 respondents. The analysis is supported by secondary data from books, articles, and research papers. The analysis customer insights is conducted by means of percentage analysis and rank correlation. The results suggest that customer preference is highly influenced by trust, affordability, and good offers. Most of the participants also reported that they were aware of Meesho and mentioned social media as a key source of information. The study further examined the fact that, in addition to low prices, Meesho’s growing popularity is due to the company’s promotional and ease of use strategies. The research has important findings geared toward improving customer satisfaction for Meesho and adapting the company's strategies to maintain market competitiveness in the field of e-commerce.

Keywords: Customer perception, Meesho, E-commerce, online shopping, Consumer Behavior, Awareness, Preference, Satisfaction, Coimbatore city, Trust, Affordability, Social Media, Promotional Strategies, Ease of use, Market Competitiveness.