A STUDY ON DEMAND FORECASTING TECHNIQUE AND THEIR EFFECTIVENESS TOWARDS FALCON INDIA LINES PVT. LTD., CHENNAI

Demand forecasting is a critical driver of efficient supply chain management. This study examines the demand forecasting techniques and their effectiveness at Falcon India Lines Pvt. Ltd., a leading logistics company headquartered in Chennai. The primary objective is to assess how demand forecasting contributes to production planning, material resource planning, and overall supply chain implementation. A descriptive research design was adopted with a convenience sampling technique. Data were collected from 100 respondents using a structured questionnaire. Statistical tools including percentage analysis, chi-square test, ANOVA, regression analysis, and correlation analysis were employed. The findings reveal that 80% of respondents use demand forecasting for production planning, 70% affirm that forecasting methods enhance efficiency, and 66% utilize material resource planning for purchasing decisions. A significant association between educational qualification and supply chain management implementation was identified. The study concludes that effective demand forecasting and material resource planning are indispensable for achieving supply chain excellence in the logistics sector.