A Study on Digital Financial Awareness and Investment Decision-Making Among Young Investors

Digital financial awareness has become an essential component in shaping the investment decision-making behavior of young investors in the modern digital era. The rapid growth of financial technology, online investment platforms, and digital financial services has created new opportunities for young individuals to participate actively in various investment activities. The study reveals that young investors with higher levels of digital financial awareness are more confident and capable of making informed investment decisions. The findings of the study indicate that digital platforms, mobile applications, social media influence, and financial literacy significantly affect investment behavior among youth. Young investors are increasingly preferring modern investment avenues such as mutual funds, stocks, and digital investment services due to their accessibility, convenience, and availability of online financial information. However, lack of adequate financial knowledge and exposure to misleading financial content may lead to risky investment decisions. The study emphasizes the importance of improving digital financial literacy and promoting responsible investment practices among young investors. Educational institutions, financial organizations, and policymakers should take necessary initiatives to enhance financial awareness and encourage informed investment behavior. Proper financial education and secure digital financial systems can help young investors achieve financial stability and sustainable wealth creation. Overall, the study concludes that digital financial awareness plays a vital role in enhancing investment decision-making and developing financially empowered young investors in the evolving digital economy.

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