A Study on Digital Marketing and It’s Impacts

This review paper’s goal is to examine the effects of digital marketing and its significance for both customers and advertisers. This essay starts with an overview of digital marketing before highlighting its various channels and highlighting how it differs from traditional and digital marketing, as well as its benefits, drawbacks, and significance in the modern world. Marketing is not an exception to the world’s transition from analogue to digital. As technology the use of search engine optimisation, social media marketing, and digital marketing is growing. Additionally, marketing is growing. Rapid growth in internet users has benefited digital marketing. Customers are shifting their purchasing habits and favouring digital marketing over traditional marketing.