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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM9910
Volume:
5 |
7 |
Jul 2021
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Efficient digital marketing tactics are crucial for companies to succeed in the ever-changing world of e- commerce. Flipkart is one of the most prominent online marketplaces in India, and this study examines their digital marketing strategies. Examining Flipkart’s strategy across different digital channels and how they affect the company’s brand visibility, consumer engagement, and sales is the main objective of this research. In order to better understand how Flipkart draws in and keeps customers, as well as how to increase engagement and conversion rates, this study analyzes the company’s website design and user experience. In addition, it delves into Flipkart’s SEO tactics, namely its attempts to rise in the SERPs and target certain
KEYWORDS
Publication Date
6/15/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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