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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM63142
Volume:
10 |
5 |
May 2026
Pages:
1-5
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
MBA
VELS INSTITUTE OF SCIENCE TECHNOLOGY & ADVANCE STUDIES (VISTAS)
MBA
VELS INSTITUTE OF SCIENCE TECHNOLOGY & ADVANCE STUDIES (VISTAS)
The study is aimed at evaluating the digital marketing techniques used by Glaudia Sustainable Clothing for enhancing brand awareness in the sustainable fashion industry. This includes evaluating how techniques like social media marketing, influencer marketing, online advertising, and content marketing affect the purchasing behavior of consumers and their engagement towards the eco-friendly fashion products. Digital marketing plays an essential role for sustainable fashion brands in educating their customers about sustainable lifestyle practices.College Report Journal Article This research followed a descriptive research methodology and primary data were gathered using questionnaires. Techniques like percentage, correlation, and regression analyses were employed to analyze the data. From the analysis, it was found that digital marketing has a positive effect on the awareness, purchase intention, and willingness of customers towards sustainable clothing products. Digital marketing techniques and social media activities have proven to be beneficial for building customer trust and visibility.
KEYWORDS
The study concludes that digital marketing strategies play an important role in promoting sustainable fashion brands and improving customer awareness. Glaudia Sustainable Clothing effectively uses digital platforms to communicate sustainability values, eco-friendly practices, and ethical production methods. Social media campaigns, influencer collaborations, online promotions, and sustainability-focused content positively influence customer attitudes toward eco-friendly products. Consumers increasingly prefer brands that provide transparent environmental information and promote responsible manufacturing practices. The research confirms that digital marketing strengthens brand visibility, customer engagement, and sustainable purchase intention. Therefore, sustainable clothing brands can achieve long-term growth and customer loyalty by integrating sustainability with effective digital communication strategies.
1. Mangold, W. G., & Faulds, D. J. (2009). Social Media: The New Hybrid Element of the Promotion Mix. 2. Kaplan, A. M., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. 3. Chen, Y. S. (2010). The Drivers of Green Brand Equity. 4. Ottman, J. A. (2011). The New Rules of Green Marketing. 5. Kumar, V., Rahman, Z., & Kazmi, A. (2013). Sustainability Marketing Strategy. 6. Dwivedi, Y. K., et al. (2021). Future of Digital and Social Media Marketing Research. 7. Lim, W. M. (2017). Sustainable Consumer Behaviour. 8. Dangelico, R. M., & Vocalelli, D. (2017). Green Marketing Strategies.
Publication Date
5/13/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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