A Study on Digital Recruitment Process and Employee Satisfaction

Digital recruitment has transformed traditional hiring practices by integrating online platforms, automated screening tools, and virtual communication technologies. This study examines the effectiveness of the digital recruitment process and its influence on employee satisfaction at MSQUARE. A descriptive research design with a mixed-method approach was adopted. Primary data were collected through structured questionnaires from 150 employees selected using simple random sampling, while secondary data were gathered from journals, reports, and organizational documents. Statistical tools such as percentage analysis, chi-square test, and regression analysis were applied to evaluate relationships between recruitment factors and satisfaction levels. The findings indicate that communication quality, fairness, ease of use of digital platforms, transparency, and timely feedback significantly affect employee satisfaction. Although digital recruitment enhances efficiency, speed, and accessibility, challenges such as reduced personal interaction and technical issues remain. The study concludes that organizations should combine technological efficiency with human engagement to improve recruitment outcomes and long-term employee commitment.