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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM20672
Volume:
7 |
5 |
May 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The increasing prevalence of financial technology has reshaped the investment landscape, particularly in India’s Systematic Investment Plan (SIP) market. Traditional SIPs, once confined to mutual fund distributors and banks, have now been challenged by digital platforms like Zerodha and Groww, which provide “Fingertip SIPs”—an entirely mobile-based, low-cost investment vehicle. This paper presents a comparative analysis of traditional SIPs and Fingertip SIPs by focusing on two leading digital platforms, Zerodha and Groww, assessing their impact on investor behavior, cost-effectiveness, and market performance. Additionally, financial analysis is conducted to evaluate the viability, revenue models, and future growth potential of these platforms. The paper concludes by discussing the implications of this digital shift for traditional investment models.
KEYWORDS
Publication Date
4/17/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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The authors declare no conflict of interest related to this research work.
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