A Study on Distribution Channels to Improve Retailer Satisfaction Towards Unibic Products at Unibic Foods (India) Private Limited

The Objective of the study is to examine pricing strategies and quality maintenance are satisfactory for retailers. Identify factors influencing retailer satisfaction towards unibic products. and examine the Distribution channel efficiency to Motivate the retailers, and conference proceedings This descriptive study Used Reliability analysis, T-test, Annova, and Correlation Analysis. This research investigates distribution channels aimed at enhancing retailer satisfaction with Unibic products. The research delves into the strategies and mechanisms through which Unibic products are channeled to retailers. The primary objective is to understand how these distribution channels impact retailer satisfaction and subsequently, the brand’s market presence. The research employs both qualitative and quantitative methods to analyze data gathered from retailers and industry experts. The findings contribute to a comprehensive understanding of the dynamics between distribution channels and retailer satisfaction in the context of Unibic products