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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM16318

A STUDY ON “EFFECTIVE EVALUATION OF INFLUENCE OF YOUTUBE ADVERTISING.”

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM16318

Volume:

6 |

9 |

Sep 2022

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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: T. AIKHILA

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Abstract

Online media has turned into a significant stage for organizations to interface with their ideal interest group and establish a connection. With the ascent of advanced stages, the adequacy of promotions has turned into a significant space of study for advertisers. To distinguish the best and proper method for correspondence to put their declarations. Because of the hypothetical edge of media riches, this review examines YouTube publicizing viability dependent on the assortment of prompts in the recordings and the conceivable criticism channels presented by the stage. This review points; to break down factors identified with YouTube promotion (diversion, data) and their effect on the apparent worth of YouTube publicizing and to evaluate what YouTube publicizing means for shoppers in buy intension and this was a conclusive quantitative examination with 100 reacts matured over 18 years the investigation discovered that the higher the showcasing worth of YouTube, the seriously engaging it is. The goal of procurement and halfway intercession by brand mindfulness.

KEYWORDS

YouTube advertising advertising value purchase intent social media.

Cite This Article

: T. AIKHILA, "A STUDY ON “EFFECTIVE EVALUATION OF INFLUENCE OF YOUTUBE ADVERTISING.”," International Journal of Scientific Research in Engineering and Management, vol. 6, no. 9, Sep 2022.

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Publication Date

10/8/2022

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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