A Study on Effective Marketing Strategies and Its Impact on Customer Perception
Submitted in partial fulfilment of the requirements for the award of
Sivaram. M, Dr. B. Bhavya
B.A(Economics).,MBA., Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India
Assistant Professor, School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India
Abstract
In order to shape consumer perception, influence brand loyalty, and propel economic success, effective marketing methods are essential. To effectively engage customers in today's cutthroat market, businesses need to combine traditional and digital marketing strategies. Businesses can establish enduring relationships with their target audience by implementing strategies including influencer partnerships, content marketing, social media engagement, targeted marketing, and data-driven decision-making.
A successful marketing strategy improves consumer satisfaction, builds trust, and strengthens brand image. This study examines how different marketing approaches affect consumer perception, emphasizing how elements such as pricing, product positioning, advertising, and customer interaction influence purchasing decisions. Businesses can increase client retention, build brand equity, and achieve long-term success by utilizing creative and customer-focused marketing strategies.
Businesses must use a mix of traditional and digital marketing strategies to shape consumer behavior and build a strong brand in a dynamic and fiercely competitive environment. Businesses may interact with their target audience and build meaningful brand experiences through data-driven decision-making, influencer relationships, content marketing, social media engagement, and personalized marketing. Consumer trust and brand loyalty are also greatly influenced by elements including pricing, product positioning, and customer service. This study examines how different marketing tactics affect consumer perception, emphasizing how thoughtful and customer-focused methods can increase customer retention, create favorable brand connections, and propel corporate success. Organizations can improve their competitive edge and attain sustainable growth by consistently adjusting to shifting consumer expectations and utilizing creative marketing strategies.
