A Study on Effectiveness of Digital Marketing in E- Publishing Company

Digital marketing, similar to Internet and electronic marketing, involves using digital media like the web, email, and interactive TV to manage and execute marketing strategies. This study aims to measure customer satisfaction with digital marketing in an E-Publishing company. Data was collected from 150 respondents through questionnaires and analyzed using percentage analysis, the Chi-Square test, and the weighted average rank method. The findings indicate that some respondents were dissatisfied with product quality, highlighting the need for vendors to ensure better quality to retain and attract customers.