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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM67198
Volume:
10 |
9 |
Sep 2026
Pages:
1-9
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Department of Management Studies (MBA),
Visvesvaraya Technological University, Centre for Post Graduate Studies, Muddenahalli, Chikkaballapur, , Karnataka State, India
Department of Management Studies (MBA),
Visvesvaraya Technological University, Centre for Post Graduate Studies, Muddenahalli, Chikkaballapur, , Karnataka State, India
Promotion is one of the key elements of the marketing mix that enable organizations and businesses meet their goals of creating awareness of a product, selling, and maintaining clients over time. In the current highly-competitive industrial market, companies cannot advance while ignoring the need and importance of promotional strategies in promoting their products or services. Advertising, promotions, personal selling, digital media, trade fairs, and exhibitions, and customer relationship management are some of the promotional aspects that influence a company’s sales and purchase decisions. YG Cutting Tools Corporation Pvt. Ltd. is among the leading manufacturers and suppliers of cutting tools in India. It provides quality cutting tools and machining solutions to the auto, aerospace, engineering, and general machineries industries. The company sustains its position by consistently employing promotional strategies to enhance its brand image, sales, and profit margins. Understanding the effectiveness of these promotional strategies can help the business meet the needs and improve future customer relations. Therefore, this paper aims to assess the effectiveness of promotional strategies of YG Cutting Tools Corporation Pvt. Ltd. in the progression of sales of the company. The study will focus on the effectiveness of different promotional strategies, awareness, sales, and interest in the company’s products. Additionally, the paper will review the effect of the promotional campaign on customer satisfaction, brand image, recognition, and purchase decisions. The primary data will be collected through questionnaires directed to customers, distributors, and salespeople. Besides primary data, the study will use articles, journals, books, the company’s website, magazines, and existing research. The paper will utilize statistical tools, including percentage, correlation analysis, and Chi-square to examine the gathered information and interpret the result in the context of the research problem, thus unveiling the effectiveness of the promotional strategy.
KEYWORDS
Promotional campaigns are vital to most organizations because they help develop relationships with customers, boost sales, and increase profits. As highlighted in the research report on the effectiveness of promotional strategies at YG Cutting Tools Corporation Pvt. Ltd., promotional campaigns have a significant impact on a company’s sales performance. This paper aimed to reveal the effect of promotional strategies on the sales of YG Cutting Tools Corporation Pvt. Ltd. The findings showed that the company has benefited from personal selling, advertisements, digital marketing, product demonstrations, technical seminars, trade fairs and exhibitions, and dealer support programmes. The analysis also revealed that these promotional tools have helped the firm strengthen its competitive advantage and market position. Moreover, the quantitative results demonstrated that promotional campaigns and sales have a significant relationship.
1. Kotler, P., & Keller, K. L. (2023). Marketing Management (16 th ed). Pearson Education. 2. Ramaswamy, V. S., & Namakumari, S. (2021). Marketing Management: Indian Context. McGraw Hill Education. 3. Saxena, R. (2020). Marketing Management (6 th ed). McGraw Hill Education. 4. Gupta, C. B., & Rajan Nair, N. (2021). Marketing Management. Sultan Chand & Sons. 5. Kazmi, S. H. H. (2022). Marketing Management: Text and Cases. Excel Books. Journal Articles 1. Sharma, R., & Gupta, P. (2022). Effectiveness of Promotional Strategies on Sales Performance in Manufacturing Industries. International Journal of Marketing Research, 14 (2), 45-59. 2. Ramesh, K., & Kumar, V. (2021). Digital Marketing Strategies and Sales Growth in Industrial Organizations. International Journal of Business and Management, 11 (3), 72-86. 3. Meena, S., & Patel, R. (2020). Personal Selling and Customer Relationship Management in Industrial Marketing. International Journal of Research in Marketing, 8 (4), 95-108. 4. Chandrika, P. (2020). Effectiveness of Promotional Strategies in Manufacturing Industries. International Journal of Scientific Research and Engineering Development, 3 (5), 390-401. 5. Singh, A., & Verma, M. (2023). Integrated Marketing Communication and Sales Performance: An Empirical Study. Journal of Marketing and Consumer Research, 18 (1), 28-41.
Publication Date
9/11/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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