A Study on Effectiveness of Recruitment and Selection at Swamy Cotton Mills, Tiruppur

Recruitment and selection are critical functions of Human Resource Management that directly influence organizational performance. This study examines the effectiveness of recruitment and selection practices at Swamy Cotton Mills, Tiruppur, one of India’s prominent textile manufacturing firms established in 1972. Using a descriptive research design, data was collected from 150 respondents using structured questionnaires. Statistical tools including ANOVA and correlation analysis were applied to evaluate employee perceptions across multiple dimensions. Findings reveal that 75% of respondents rated recruitment effectiveness as Good or Excellent; employee referrals (30%) and job portals (26.67%) are the dominant sourcing channels; and the selection process is considered transparent by 66.7% of employees. ANOVA results indicate statistically significant variation across perception factors (F = 18.19, p < 0.001). Correlation analysis shows strong positive inter-relationships among satisfaction, transparency, productivity, and motivation dimensions. The study concludes that while the overall recruitment framework is functional, there is a need for standardized evaluation methods, enhanced digital outreach, and improved communication transparency to strengthen workforce competency and reduce employee turnover.