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Paper ID:IJSREM66181

A STUDY ON EMPLOYEES MOTIVATION AND JOB SATISFACTION IN IT SECTOR, WITH REFERENCE IN KARNATAKA

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM66181

Volume:

10 |

7 |

Jul 2026

Pages:

1-15

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM66181

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

DB

Darshan B

MBA student,

Vidya Vikas Institute of Engineering and Technology, Mysore

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Mentors

M

Madhunayaka

Assistant Professor

Vidya Vikas Institute of Engineering and Technology, Mysore

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Abstract

Methods to enhance Work Place performance is one of the vital methods in the Information Technology (IT) sector in Karnataka, which is the "Silicon Valley of India". Employee motivation and Job satisfaction is one of the critical determinants of organization's performance. This study explores the various factors that affect employee motivation and job satisfaction in IT sector professionals in the state of Karnataka where the previous studies were scattered, with only few dealings with individual cities (Karnataka) mostly focused on Bengaluru, single levels of job or before the pandemic era. The proposed primary survey in this study consists of designating a sample of 150-250 (large multinational companies and small companies in the Middle East region) IT personnel in different sectors at the junior, middle, and senior level and using a descriptive-cum-analytical research methodology with a mix of quantitative (Likert scale questionnaire) and limited qualitative (HR interview) approaches. The goals are to establish motivational drivers, quantify the state of employee satisfaction, explore the connections between the motivational drivers and the state of job satisfaction, and provide practical recommendations for increasing employees' well-being. Early secondary source analysis data indicated that compensation and job security are critical to satisfaction, but other factors, including recognition, career growth opportunities, work-life balance, leadership style, employer branding, and internal communication are also becoming important elements in the satisfaction equation, particularly in the age of hybrid and remote working. The study ends by highlighting a need for a focused state wide study to help design fresh HR policies for hiring and keeping better quality employees that boost the productivity and satisfaction of IT companies in Karnataka.

KEYWORDS

factors including recognition career growth opportunities work-life balance leadership style employer branding and internal communication

Cite This Article

Darshan B, Madhunayaka, "A STUDY ON EMPLOYEES MOTIVATION AND JOB SATISFACTION IN IT SECTOR, WITH REFERENCE IN KARNATAKA," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 7, pp. 1-15, Jul 2026. https://doi.org/10.55041/IJSREM66181

Full Article/Conclusion

Both employee motivation and job satisfaction play a crucial role in the performance of IT companies in Karnataka and their ability to keep their skilled workforce. A literature review also shows that there are financial as well as non-financial considerations that significantly impact the motivation and satisfaction of employees and these include fair Pay, job security, recognition, employer branding, internal communication and work-life- balance. Meanwhile, the IT sector is rapidly evolving and precepts from decades ago that seem to hold true in the world of work may not apply in the current generation of hybrid work arrangements and demanding workers. A focused study on Karnataka IT industry using primary study and secondary data will give a valuable and abreast information to the HR professionals, Company leaders and to the policy makers. Overall, if the IT companies in Karnataka invest time in comprehending and increasing the motivation and satisfaction of their employees, they stand to gain the advantage of enhanced productivity, minimized employee attrition, and a more robust and competitive work force.

References

·        Ali, B. J., & Anwar, G. (2021). An empirical study of employees' motivation and its influence on job satisfaction. International Journal of Engineering, Business and Management, 5(2), 21–30. ·        Krishernawan, I., Yudiani, E., Saiyed, R., Manda, D., & Rukmana, A. Y. (2023). Motivation and job satisfaction in employees. Journal of Management, 2(2), 109–113. ·        Verčič, A. T. (2021). The impact of employee engagement, organisational support and employer branding on internal communication satisfaction. Public Relations Review, 47(1). ·        Tajpour, M., et al. (2022). Employer branding and its impact on employee job satisfaction. (As cited in Humanities and Social Sciences Communications, 2024). ·        Špoljarić, A., & Tkalac Verčič, A. (2022). Internal communication satisfaction and employee engagement: A study of organisational communication practices. ·        Optimizing employee satisfaction in India's IT sector: A focus on employer branding. (2024). Humanities and Social Sciences Communications, Springer Nature. ·        Employee job satisfaction in IT industry in Bangalore: An empirical study. (2022). The Journal of Contemporary Issues in Business and Government. ·        Nandhini, B., & Sindhu, G. (2023). A study on employee job satisfaction in IT industry in Bangalore. Semantic Scholar. ·        Tiwari, R., Gupta, V., Razeen, M., Aghin, M., Gourisaria, H., & Agarwal, S. (2023). The relationship between job satisfaction and work motivation in IT industry. International Journal for Research in Applied Science and Engineering Technology (IJRASET). ·        A study on factors affecting job satisfaction in the IT industry. (2023–2024). ResearchGate. ·        NASSCOM Strategic Review Reports (various years). National Association of Software and Service Companies, India. ·        Karnataka State Department of Electronics, IT and Biotechnology — Annual Reports and Policy Publications.  

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Publication Date

7/18/2026

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