A Study on Enhancing Client Engagement Through Effective Communication Techniques for Course Consultation in Coach X Live

A Study on Enhancing Client Engagement Through Effective Communication Techniques for Course Consultation in Coach X Live

Puja Karankal

Student ,

Indira School Of Business Studies PGDM

puja.karankal@indiraisbs.ac.in

Dr. Padmashree Chandak

Assistant Professor,

Indira School Of Business Studies PGDM

padmashree.chandak@indiraisbs.ac.in

Abstract: This research focuses on the application of marketing and sales strategies in the ed-tech sector through an internship experience at Coach X Live , an online learning community dedicated to empowering clients with career-enhancing skills. The project primarily involved implementing the STP (Segmentation, Targeting, Positioning) strategy, which proved successful in achieving the assigned targets. Funnel mapping was used to track potential clients throughout their journey, from initial engagement to enrollment, enabling structured strategy planning for the month.

The project scope was confined to business development and client consultation, starting with a detailed analysis of client portfolios to better understand each clients€™s educational background, skills, and aspirations. This approach informed personalized course recommendations aimed at enhancing client engagement and satisfaction. Reporting and analyzing consultation outcomes provided valuable insights into success rates and enrollment metrics, highlighting opportunities for further improvements. Excluded from this scope were areas such as course content development and technical support. The experience developed key professional skills communication, negotiation, objection handling, and urgency creation while fostering readiness for future leadership roles in the ed-tech industry.

Keywords: Ed-tech, Client Engagement, Sales Strategy, Marketing Strategies, Data-Driven Decision Making, Customer Relationship Management (CRM), Digital Education.