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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM47652

A Study on Exploring Consumer Awareness, Behavior, and Challenges in Hypermarkets in Coimbatore City

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM47652

Volume:

9 |

5 |

May 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM47652

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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D

Dr.B.Janani

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Abstract

This study explores consumer awareness, behavior, and challenges associated with hypermarkets, with a focus on Coimbatore city. Using a sample of 140 respondents, the research aims to understand factors influencing consumer preferences, challenges faced, and satisfaction levels. The data was collected through structured questionnaires and analyzed using percentage analysis. The findings provide insights into consumer behavior, highlighting factors like quality, convenience, and pricing as significant determinants of hypermarket preference. Recommendations for enhancing customer experience are also provided.

KEYWORDS

Consumer behavior Hypermarkets Awareness Challenges India

Cite This Article

Dr.B.Janani, "A Study on Exploring Consumer Awareness, Behavior, and Challenges in Hypermarkets in Coimbatore City," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 5, May 2025. https://doi.org/10.55041/IJSREM47652

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Publication Date

5/13/2025

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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No funding information available for this research.

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