A Study on Export Promotion Scheme by Coconut Products

A Study on Export Promotion Scheme by Coconut Products

A Conceptual and Empirical Analysis

Mr. THIYAGU. S, Mr. MURUGAN NAGARAJAN. K,

MBA Student,

Sathyabama Institute of Science and Technology, Chennai.

Dr. LAKSHMI .C,

Assistant Professor, School of Management Studies,

Sathyabama Institute of Science and Technology, Chennai.

ABSTRACT

This study explores the export potential and performance of coconut and its by-products, with a focus on global demand, trade dynamics, and value addition processes. Coconut, often referred to as the "tree of life", offers a wide range of by-products such as coconut oil, desiccated coconut, coir, copra, activated carbon, and coconut water, all of which have seen rising demand in international markets. The research analyzes historical export data, major importing countries, key players in the global market, and government policies that influence trade. Challenges such as price volatility, supply chain inefficiencies, and competition from synthetic alternatives are also examined. The study concludes by suggesting strategies to enhance export competitiveness, including technology adoption, value-added product innovation, and stronger market linkages. This research aims to provide insights for stakeholders to harness the full potential of coconut exports and contribute to sustainable agricultural and economic development.

KEYWORDS-   Coconut exports, Coconut by-products, Value addition, Global trade dynamics,

Agricultural exports, Coconut oil, Desiccated coconut, Coir industry, Copra trade.