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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM58381

A Study on Factors Influencing Customer Purchase Decision of Nerolac Paints, Kadapa.

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM58381

Volume:

10 |

3 |

Mar 2026

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM58381

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

*J

*U. Jayaraj

*KS

**Mr. K. Srinivasan

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Abstract

Factors Influencing Customer Purchase Decision refer to the various reasons or elements that affect a customer’s choice to buy a product or service. These factors include price, quality, brand image, advertising, personal preferences, and recommendations from others. They help determine how, why, and when a customer decides to purchase a product. This study conducted use both primary & secondary data collection methods. Kansai Nerolac Paints Limited is one of the leading paint manufacturers in India. It is a subsidiary of Kansai Paint Co., Ltd. of Japan and was established in 1920. The company produces decorative and industrial paints used for homes, automobiles, and industries. Kansai Nerolac is well known for its quality products and strong presence in the Indian paint market.

KEYWORDS

customer’s choice personal preferences decorative and industrial paints

Cite This Article

*U. Jayaraj, **Mr. K. Srinivasan, "A Study on Factors Influencing Customer Purchase Decision of Nerolac Paints, Kadapa.," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 3, Mar 2026. https://doi.org/10.55041/IJSREM58381

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Publication Date

3/28/2026

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Double-Blind Peer Review

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