A Study on Factors Influencing IT Employees Behaviour towards Investments

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A Study on Factors Influencing IT Employees Behaviour towards Investments

1. Harsh Verma, Student, School of Management Studies, Chaitanya Bharathi Institute Of Technology, pgs22023_mba.verma@cbit,org,in,

2. Dr. Sowmya Kethi Reddi, Assistant Professor, School Of Management Studies, Chaitanya Bharathi Institute Of Technology, ksowmya_sms@cbit.org.in

ABSTRACT

By combining quantitative surveys and qualitative interviews with IT professionals in India's tech cluster-Hyderabad, this study investigates the complex factors impacting the investing behaviour of IT workers. Significant research indicates that age, income, education, and job experience are important determinants of investment preferences, with younger workers exhibiting a preference for high-risk investments and older workers for safer ones. Investment decisions are also influenced by socioeconomic factors such as peer pressure, cultural background, and economic situations, in addition to psychological elements like risk tolerance, financial literacy, and cognitive biases. The report provides insightful information by highlighting the significance of specialised financial literacy programmes, individualised investment advising services, and a positive economic climate for helping IT professionals make wise investment decisions.

Keywords: Investment, IT Professionals, Income, Preference.

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