A STUDY ON FINANCIAL ANALYSIS OF WORKING CAPITAL AND INVENTORY MANAGEMENT EFFICIENCY WITH SPECIAL REFERENCE TO iTREND SOLUTION

The study focuses on analyzing the working capital management and inventory management efficiency of the organization, with special reference to iTrend Solution, an e-commerce and digital marketing firm based in Chennai. Efficient management of working capital is essential for maintaining liquidity, ensuring smooth business operations, and enhancing overall financial performance. The study evaluates key financial aspects such as liquidity position, cash flow management, and working capital components including receivables, inventory, and payables over a period of five years from 2020 to 2024. Various analytical tools such as ratio analysis, trend analysis, and cash flow analysis are used to assess the financial performance and operational efficiency of the organization. The study also examines inventory management practices using ABC analysis, EOQ, and JIT techniques. The findings indicate that while the organization maintains operational continuity, there are fluctuations in working capital and inventory levels affecting overall efficiency. The study concludes by providing practical suggestions to improve financial planning, optimize inventory control, and enhance working capital management.