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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM68158
Volume:
10 |
10 |
Oct 2026
Pages:
1-12
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Department of Commerce
Dr. Ambedkar Government Arts College, Vyasarpadi, Chennai-600039
Department of Commerce
Dr. Ambedkar Government Arts College, Vyasarpadi, Chennai-600039
Department of Commerce
Dr. Ambedkar Government Arts College, Vyasarpadi, Chennai-600039
The study aims to examine the factors influencing working women’s purchasing behaviour towards green food products. Green food products are increasingly associated with health consciousness, environmental sustainability, and responsible consumption. The study focuses on the influence of Political, Economic, Social, and Technological (PEST) factors on consumers’ awareness, preferences, and purchasing decisions. The research adopts a descriptive research design, with primary data collected through a structured questionnaire from 120 working women in Chennai city using stratified random sampling. The collected data are intended to be analysed using percentage analysis, correlation, regression, and ANOVA, as appropriate. The analysis aims to assess awareness of green food products, identify the major factors motivating purchases, and examine the barriers faced by working women. The study is expected to provide useful insights for marketers, retailers, producers, and policymakers in improving product affordability, accessibility, consumer awareness, and trust. It also seeks to support sustainable food consumption and encourage environmentally responsible purchasing practices among working women in Chennai city.
KEYWORDS
The present study aims to examine the factors influencing working women's purchasing decisions regarding green food products. The study focuses on Political, Economic, Social, and Technological factors to understand their relationship with consumer awareness, preferences, and purchasing behaviour. Government policies, product affordability, health consciousness, environmental awareness, and technological accessibility may play important roles in shaping green food purchasing decisions. The study also seeks to identify the major motivating factors and barriers associated with green food consumption among 120 working women in Chennai city. The analysis of the collected data using appropriate statistical techniques may provide valuable insights for green food producers, retailers, marketers, and policymakers to improve product accessibility, affordability, consumer awareness, and trust. Overall, the study aims to contribute to a better understanding of sustainable food consumption and encourage informed, responsible, and environmentally conscious purchasing practices among working women in Chennai city.
Gomati.M & Dr. S.Kalyani, “A Study on Awareness on Organic Food product among General Public in Erode town, Tamil Nadu, India”, Indian Journal Of Applied Research(IJAR),Volume no:3, ISSN - 2249-555X,Issue no :12 ,Dec 2013,page no: 277-279. Manoranjan dash, Ala ka Samanta ray, Madhusmita Dash, Consumer’s Perception towards Organic Food product , International Journal of Engineering and Management analysis, Volume no:4,Issue no :3, ISSN No.: 2250-0758, June-2014,Page no: 110-113 75 Pardeep Kumar, Hema Gulati, “Consumer’s Perception Towards Organic Food Product in Geographical Area of Haryana”, International Journal of recent Technology and analysis (IJNTR), Volume No:3, ISSN:2454- 4116,Issue no:5, May 2017,Page No: 15-20
Publication Date
10/21/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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