A Study on Green Mobility in Transition: Assessing Public Readiness and Marketing Strategies for Electric Vehicle Adoption

Introduction: The rapid shift toward sustainable transportation has positioned electric vehicles (EVs) as a vital solution to reduce greenhouse gas emissions and urban air pollution. With rising fuel costs and growing environmental concerns, both consumers and governments are showing increased interest in EV adoption. India, in particular, has launched initiatives like FAME-II and state-level policies to accelerate this transition. However, public perception, awareness, infrastructure readiness, and financial accessibility remain key factors influencing EV uptake. This study aims to assess public readiness and the effectiveness of marketing strategies in promoting EV adoption, providing valuable insights for manufacturers, policymakers, and other stakeholders.