A Study on Household’s Saving Behaviour with Special Reference to Coimbatore City

This study explores the saving behaviour of households in Coimbatore City, focusing on the socio-economic factors that influence financial decisions and investment preferences. With a sample size of 100 respondents from diverse income groups, occupations, and educational backgrounds, the study analyses the frequency, motivation, and instruments of savings using tools such as percentage analysis, chi-square test, and ranking methods. Findings reveal that while a majority of respondents regularly save a portion of their income, their decisions are shaped more by financial awareness, family responsibilities, and personal priorities rather than income or occupation. Key motivations include financial security, emergency preparedness, and long-term goals, whereas high expenses and lack of financial knowledge remain major barriers. Savings accounts and life insurance emerged as the most preferred saving instruments. The study concludes that improving financial literacy and providing accessible, customized financial products can significantly enhance household saving behaviour. These insights are valuable for policymakers, financial institutions, and educators aiming to foster better saving habits and financial planning among urban households.