A STUDY ON HR ANALYTICS AS A STRATEGIC TOOL FOR EMPLOYEE RETENTION ON DECISION MAKING IN WHEELS INDIA LIMITED

This study examines the role of HR Analytics as a strategic tool for improving employee retention and enhancing organizational decision-making in Wheels India Limited. HR analytics enables organizations to analyze workforce data, predict employee behavior, and implement data-driven HR strategies. The study adopts a descriptive research design using both primary and secondary data, including employee surveys, HR records, and statistical tools such as correlation, regression, chi-square, and ANOVA. The findings indicate that HR analytics significantly contributes to identifying employee turnover patterns, improving retention strategies, and supporting effective managerial decisions. The organization benefits from data-driven insights in areas such as performance management, employee engagement, and workforce planning. However, challenges such as data integration issues and limited analytical expertise were identified.