A STUDY ON IMPACT OF ADVANCED MANUFACTURING TECHNOLOGY ADOPTION ON MARKETING PERFORMANCE

The study concludes that the adoption of Advanced Manufacturing Technology  has made a significant contribution to improving both manufacturing operations and marketing performance. The findings indicate that the use of automation, digital technologies, and modern manufacturing equipment has increased production efficiency, improved product quality, reduced production time, and minimized production errors. Employees have shown a positive attitude towards the adoption of new technologies, reflecting the organization's commitment to innovation and continuous improvement. The study also reveals that advanced manufacturing technologies have enhanced customer satisfaction, strengthened customer trust, improved the company's market reputation, and supported timely product delivery. These benefits have enabled the organization to achieve better marketing performance and maintain a competitive advantage. Although continuous investment in technology, employee training, and infrastructure development is necessary, the overall results confirm that Advanced Manufacturing Technology is essential for sustainable business growth. Therefore, organizations should continue adopting modern manufacturing technologies to improve operational excellence, enhance customer value, and achieve long-term organizational success.    

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