A STUDY ON IMPACT OF BRANDING ON SALES AT SHELL APPARELS PRIVATE LIMITED MASTER UNIT-1

A STUDY ON IMPACT OF BRANDING ON SALES AT SHELL APPARELS PRIVATE LIMITED MASTER UNIT-1

HARSHITHA S 1VA21BA021

MBA

Department of Management Studies

Sai Vidya Institute of Technology, Rajanukunte, Bengaluru.

Co-Author

Dr Naveen G Associate Prof,

Department of Management Studies

Sai Vidya Institute of Technology, Rajanukunte, Bengaluru.

1. Abstract:

This study looks into the significant impact branding techniques have on sales results in the fast-paced company environment of today. Branding has become a vital strategy for businesses to create a competitive edge in the face of globalization and rising competition. This research explores the complex link between branding efforts and sales results using a multidisciplinary approach that includes promotional activities, psychology, and consumer behavior. This study intends to shed light on the complex ways in which branding influences customer purchasing decisions and, as a result, the sales revenue of an organization through a combination of survey techniques, interviews with respondents, and data analysis. The results of this research project are anticipated to offer insightful analysis and useful suggestions for companies looking to increase sales through strong branding initiatives.

KEY WORDS: Branding, sales efficiency, Marketing techniques, company image, consumer choices in purchase.