A Study on Impact of Business Analytics in Decision Making Process in Femtosoft Technologies Private Limited
Aswin S1 , Dr. Joyce R2
1,MBA (Finance & Systems), Reg. No: 43410333
School of Management Studies,
Sathyabama Institute of Science and Technology , Chennai, Tamil Nadu, India - 6000119
2 Assistant Professor, School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India – 600119
ABSTRACT
The present work investigates the influence of Business Analytics (BA) in the decision-making process of Femtosoft Technologies Private Limited, an IT services mid-size firm. With growing pressure on organizations to take decisions supported by facts, the use of analytics tools is imperative in strategic, operational, and financial planning. This study seeks to evaluate the use of tools like Excel, SQL, Tableau, and SPSS in Femtosoft to improve decision accuracy, efficiency, and customer satisfaction. Data were gathered from 102 employees using a structured questionnaire and analyzed through descriptive statistics, chi-square tests, and one-way ANOVA through SPSS. The results indicate that business analytics is a key driver in enabling decision-makers, especially among young professionals and analysts, to make timely decisions and enable risk reduction. Despite this, issues like insufficient training, complexity in data integration, and data quality remain obstacles to optimal adoption. The research concludes that although Femtosoft has been able to put in place key analytics practices, additional investment in real-time information systems, predictive analytics, and organization-level training will improve its analytical maturity and strategic agility. The findings of this study not only provide Femtosoft with actionable recommendations but also act as a benchmark for other IT organizations who wish to change their culture of making decisions with the use of business analytics.
KEYWORDS
Business Analytics, Decision-Making, Data-Driven Strategy, Predictive Analytics, Real-Time Dashboards, SPSS, IT Industry, Femtosoft Technologies, Operational Efficiency, Analytics Adoption, Employee Perception, Strategic Planning, Business Intelligence Tools.
