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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM59181

A Study on Impact of Digital Advertising Campaions on Car Dealership Lead Geration Reference to Kun Hyundai Chennai

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM59181

Volume:

10 |

4 |

April 2026

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM59181

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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VARUN. S 1

V

VIVEK.V2

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Abstract

This study examines the impact of digital advertising campaigns on lead generation in car dealerships, with special reference to Kun Hyundai, Chennai. It analyzes how online platforms such as social media, search engines, and display ads influence customer engagement and inquiry generation. The research evaluates the effectiveness of different digital marketing strategies in attracting potential buyers. It also studies customer response patterns and conversion rates resulting from digital campaigns. The findings aim to help dealerships optimize their digital advertising efforts to improve lead generation and sales performance.

KEYWORDS

Digital Advertising Lead Generation Car Dealership Customer Engagement Online Marketing

Cite This Article

VARUN. S 1, VIVEK.V2, "A Study on Impact of Digital Advertising Campaions on Car Dealership Lead Geration Reference to Kun Hyundai Chennai," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 4, April 2026. https://doi.org/10.55041/IJSREM59181

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Publication Date

4/3/2026

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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