A Study on Impact of Digital Banking on The Growth of Medium Scale Industry with Reference to SVM Private Limited

A Study on Impact of Digital Banking on The Growth of Medium Scale Industry with Reference to SVM Private Limited.

MS. K. HEMA 1
MBA, Final Year, School Of Management Studies, Sathyabama Institute of Science and Technology
Chennai, Tamil Nādu, India
hemakannadasan1303@gmail.com

Dr. M. JOHN PAUL 2
ASSOCIATE PROFESSOR
MBA, School Of Management Studies, Sathyabama Institute of Science and Technology
Chennai, Tamil Nādu, India

Abstract— The rapid evolution of digital banking has significantly influenced the growth of medium-scale industries, offering enhanced financial accessibility, operational efficiency, and streamlined transactions. This study examines the impact of digital banking on the growth of medium-scale enterprises, with a specific focus on SVM Private Limited. Digital banking encompasses a range of financial tools, including online banking platforms, mobile applications, automated payments, and digital lending services, all of which contribute to improved financial management and operational efficiency. The study also explores challenges such as cybersecurity concerns and digital literacy gaps that may hinder optimal utilization. Findings indicate that digital banking plays a crucial role in supporting business growth by offering flexibility, efficiency, and scalability and it leads to improved business efficiency by reducing delays, enhancing transparency in financial transactions.

Keywords— transaction security, streamlining operational efficiency, digital banking services