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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM33726
Volume:
8 |
5 |
May 2024
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
This study investigates the influence of digital marketing strategies on brand awareness among consumers. Through a comprehensive review of literature and empirical analysis, the study reveals the significant role played by various digital marketing channels such as social media, search engine optimization, and content marketing in enhancing brand visibility and recognition. The findings suggest that companies leveraging digital marketing effectively experience higher levels of brand awareness compared to those relying solely on traditional marketing approaches.
KEYWORDS
Publication Date
12/31/45421
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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