A STUDY ON IMPACT OF DIGITAL MARKETING ON JIOMART B2B COMPARED TO TRADITIONAL MARKETING

Digital marketing uses social media platforms like Facebook, YouTube, Instagram, Twitter to promote where one can set up the scanning of advertising campaigns by targeting customers of different age groups based on the planned budget and also based on locations to be reachable, while traditional marketing methods cannot. The basic investigation is to decide the impact Digital marketing in creating business development by comparing it to traditional presentation strategies and further to make sense of the medium that is most persuasive in the buyer’s purchasing choice. Throughout my investigation I they could connect with different clients. With increasing technological development, the use of digital marketing, social media marketing and search engine marketing is also increasing. Internet users are increasing rapidly and digital marketing is the most profitable because it mainly depends on the Internet. Consumer buying behaviour is changing and they are more inclined towards digital marketing than traditional marketing. The purpose of this review is to study the impact of digital marketing and its importance to both consumers and marketers. This thesis starts with an introduction to digital marketing and then highlights the media of digital marketing, the difference between traditional and digital marketing and the pros, cons and importance of digital marketing today.